Loredana

Dumitrascu

Health Communication & Content PR Specialist


Professional profile

Health Communication specialist with 15 years experience in Journalism, Marketing and Public Relations. Coordinator of community-based health prevention programs. Medical Consultant.

Download my resume (English)                 Download my book (Romanian)

  • Logo SperantaTV - finalHope Channel Romania (Speranta TV) is the official television channel of Seventh Day Adventist Church, member of Hope Channel International Network, founded in 2003.
    See Speranta TV website.

    Responsibilities: Producing and hosting live TV shows addressing health, lifestyle and behavior changes. Covering medical events. Producing and supervising the pre and post-production of documentary and reality TV series about medical interventions. TV shows: “Well-Being”, “Make a Change”, “Save a Life!”.

    “Well-Being” (Starea de bine): A 60 minute weekly live show focusing on preventive medicine, based on the World Health Organization’s definition of health, with a holistic, bio-psycho-social approach of health and illness. The show is simultaneously broadcast by Hope Channel Romania and the Voice of Hope Radio.
    See the TV show’s archives.

    “Save a Life!” (Salveaza-i viata!): A TV show about first aid and medical emergencies, describing the chain of survival, the safety of the rescuers, and the procedures in medical and surgical emergencies. Partners: Mobile Emergency Service for Resuscitation and Extrication (SMURD), The Romanian General Inspectorate for Emergency Situations (IGSU), Prahova County Regional Ambulance Services, The General Inspectorate of Aviation, The Romanian Police.
    See the TV show’s archives.

    “Make a Change” (Fa o schimbare!): A 60 minute live show about attitudes and behavior change, focusing on specific actions and projects of individuals or organizations having a positive impact on people’s lives.
    See the TV show’s archives.

    Logo_RVS_micThe Voice of Hope Radio (Radio Vocea Sperantei) is the official radio station of the Seventh Day Adventist Church  in Romania, member of the Adventist World Radio Network. See the radio’s website.

    Responsibilities: Producing and hosting live and recorded radio shows addressing medical and social issues. Producing and hosting the morning show.

    “Well-Being”: A 60 minute weekly, live show focusing on preventive medicine, simultaneously broadcast at Hope Channel Romania and the Voice of Hope radio.

    “Between Two Worlds”: A 30 minute weekly radio show based on antonyms pairs, addressing psychosocial topics from a Christian point of view.

    “The Toothbrush”: A five minute feature about oral health problems, focusing on prevention and behavior change. See a published study about this radio feature.

    Ioana VisIoana Visul Copiilor logoul Copiilor (Children’s Dream Magazine) was a a parenting magazine belonging to Hubert Burda Media Romania.

    Responsibilities: Creating the editorial strategy and the monthly editorial plan. Copy editor for the magazine’s articles. Contributing to editorial pieces. Working with the Art Director on the magazine’s layout and structure. Working with the Marketing Department at implementing ways to increase readership and creating events for parents and children.

     

    Mami logoMami is a parenting magazine formerly belonging to Sanoma Hearst Romania media group. See the magazine’s website.

    Responsibilities: Researching for and writing parenting articles. Interviewing pediatricians, obstetricians and psychologists.

    Viata+Sanatate LogoViata + Sanatate (Life + Health) is the monthly publication of the Romanian Association for Health, Education and Family. See the magazine’s website.

    Responsibilities: Writing a monthly column, “The Toothbrush”, consisting of preventive dentistry and health promotion articles.

    Viata Medicala logoViata Medicala (The Medical Life) is the weekly publication of the healthcare professionals in Romania. See the magazine’s website.

    Responsibilities: Researching for medical stories and news. Writing articles and reporting from medical events (seminars and conferences). Reviewing medical books and magazines. Conducting interviews with doctors and personalities from the Romanian medical community.

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  • Premed logoResponsibilities: Planning the marketing and communication strategies for Premed Medical Center.
    Overseeing the creation of advertisements, the design of print ads and the production of other marketing materials.
    Organizing and promoting events. Writing and sending out press releases and post-event reports, articles and news.
    Managing the online communication. Creating the social media accounts, developing social media campaigns and engaging the public in the online communities. 
    Logo SperantaTV - finalHope Channel Romania (Speranta TV) is the official Seventh Day Adventist Church’ television channel, member of Hope Channel International Network, founded in 2003.
    See Speranta TV website.

    Responsibilities: Planning the marketing and communication strategies for Hope Channel Romania and Voice of Hope Radio. Overseeing the creation of advertisements, the design of print ads and the production of other marketing materials. Organizing and promoting events. Writing and sending out press releases and post-event reports, articles and news. Managing the online communication. Creating the social media accounts, developing social media campaigns and engaging the public in the online communities. 

    UNASResponsibilities: Developing a Public Relations campaign in order to increase the number of Romanian dentists who join the National Union of Dental Associations (UNAS). 
    121 logoResponsibilities: Coordinating the parenting project “Me and My Mom”, sponsored by Nestle. Publishing health, lifestyle and education articles for mothers. Organizing events for parents and toddlers. 

    superbebe logoSuperbebe is a parenting magazine formerly belonging to Realitatea-Catavencu Press Group, Bucharest. See the magazine’s website. The Brand Manager position was part of the Marketing Department of the Realitatea-Catavencu Press Group.

    Responsibilities:
    Planning the brand communication strategy, according to the marketing and PR strategy of the press group. Monitoring the parenting magazines’ market, developing marketing plans, creating brand messages (campaigns, tag lines), writing and sending press releases and post-event reports, articles and news. Overseeing the design of the print ads and the production of other marketing materials.

    Organizing parenting events (“SupermMom for Superbebe”) and taking part in fairs, festivals and exhibitions (Baby Expo, Kidex, The Chocolate Festival). Communicating brand values during these events (sending press releases and invitations, decorating and creating play spaces and exhibition stands, organizing workshops and contests for parents and activities for children, including crafting, playing with clowns and other characters and listening to Romanian artists telling stories.

    Organizing sampling and free trial activities in hospitals and private clinics, medical offices and kindergartens.

    Appearing as a guest in radio and TV shows, introducing the Superbebe Magazine.

    For a summary of parenting magazine promotion ideas click here

  • Lecturer at the Behavioral Sciences Department
    School of  Dentistry, Carol Davila University of Medicine and Pharmacy, Bucharest. 2003-2016.

    2003 – 2008: Academic Tutor
    2008 – 2012: Teaching Assistant
    2012 – 2016: Lecturer

    Designing courses and seminars, developing the Behavioral Sciences curricula, preparing materials and delivering lectures to undergraduate students, preparing and facilitating discussions and group activities at seminars, assessing students’ work, supervising students’ research and thesis.
    Offering ideas for new research, designing the studies, conducting the research program, publishing scientific articles, speaking at conferences.
    Writing course handbooks, designing questions and answers for exams, evaluating the students’ work.
    Designing and organizing social services programs of oral health education and oral health care for disadvantaged communities. Identifying disadvantaged communities. Finding sponsorship (money or oral care products). Designing the oral health education lessons and the evaluation methods for the program. Organizing the students’ teams and coordinating the program. Reporting the results to sponsors and the academic staff. See a TV package about an Health Education Program in Kindergarten: click here.
  • Cuget Liber logoFeature: “Intre noi, adolescentii” (“Between us, teenagers”). See the articles: click here.
    Editor in Chief, Ovidius Magazine of the “Ovidius” High school, Constanta.
    See the 4th issue of Ovidius Magazine: click here